As an automotive shop, you can greatly benefit from mailing a regular newsletter to your customer base. Consider these points:

Educate your customers with your newsletter. Tell them about the importance of regular preventative maintenance on their vehicle. Let them know about the many services offered at your shop.

Introduce staff, announce additions of new equipment, and cover any office news or policy.

Use customer success stories (testimonials) as a written form of word-of-mouth advertising — the best there is!

Encourage referrals of new business with a referral contest and/or including a “care to share” card in your newsletter.

Re-activate customers who haven’t been in for awhile. Be sure you mail your newsletter to everyone who has been in for service/repair over the last two to three years.r.

Use your newsletter to stay in touch regular with your customers. If you’re not communicating to them, your competitors will! Keep your name in their minds with a quarterly mailing. Plus, by including informative articles, you show your customers you care about more than just their business — you care about them!

We make producing a regular newsletter a very easy and painless process. It starts with an in-depth interview with you. This is where we learn about you and your shop. From there, we create each issue with your shop in mind. These aren’t canned newsletters with your name thrown on, each one is custom crafted just for your shop! Right down to the nameplate — you pick the name for your newsletter and we create a unique nameplate just for you.

With each issue, we do as much or as little of the writing as you’d like. We know how to write articles that are easy to understand and interesting to read. They’re written from a customer’s point of view. We’ll even interview your customers if you want to feature them in your newsletter. To help personalize your newsletter even more, you can include up to three photographs each issue at no additional cost.

Once we completed newsletter, our service doesn’t stop there. Send us your address database on diskette or via email and we can handle the mailing as well. We run your database through our postal software, pulling out duplicate addresses, repairing what bad addresses the software can, adding the “+4” to the ZIP code, and adding barcodes so the mailing qualifies for automated postage rates and expedited handling. If you prefer to do your own mailing, we’ll ship you the completed newsletters, all folded and ready for addressing. The choice is yours.

To recieve our Newsletter Starter Kit, click here to email a request or call us toll-free at 888-817-5950.